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POSITIONING STATEMENT

 

HJ²K Design Lab is a small, Nottingham based architectural practice specialising in bespoke, modular commerial studio design. Our target market is companies that are involved in the creative industries that require innovative, design led studios and inspiring studio spaces. As the unique selling point of our business, we aim to inspire creative spaces of the future with sustainability at the heart of our ethos. We believe that it is vital to design stimulating, creative working environments in order to promote the wellbeing of the inhabitants. We also endeavour to collaborate with local practitioners who share our passion for design.

 

 

PESTEL ANALYSIS

 

Click on the PESTEL analysis icon for an in depth investigation of the political, economic, social, technological, environmental legal factors affecting our business.

  • Rise in tax means higher fees.

  • Politically correct representation of company.

  • Consider the impact of the government over the technologies.

  • Keep up to date with health and safety requirements.

  • Keep up to date with advertising standards.

  • Keep up to date with building.

  • Inflation of goods means higher fees.

  • Financial implications of the business.

  • Small businesses realistically only take on small projects.

  • Money available through business loans.

  • High interest on loans.

  • Staff may need to be reduced in the future.

  • Population growth means more work which means more staff and hardware.

  • Business shows equality.

  • Consider social impact of technology.

  • Find greener solutions to run the business.

  • Promote environmental image.

  • Consider the environment during construction.

  • Weather could cause problems during construction.

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  • New products/updates releasing often.

  • New ways of communicating.

  • Technology always evolving .

  • Keeping up to date with technology.

SWOT ANALYSIS

 

Click on the SWOT analysis icon for an in depth investigation of the strengths, weaknesses, opportunities and threats affecting our business.

  • Financial difficulties.

  • Competition from other practices.

  • Unforeseeable circumstances.

  • Stock Market.

  • Changes of Legislation.

  • Changes of government policy.

  • Increase business confidence.

  • Increase our prominence.

  • Business could expand worldwide.

  • Increase of demand for commercial offices.

  • Collaborate with government. 

  • New company.

  • Same age group.

  • Limited to financial obligations.

  • Limited staff.

  • Experienceed architectural practitioners.

  • Design for peoples wellbeing.

  • Design future offices.

  • Personal relationship with clients.

  • High understanding of technologies.

MARKETING 7 P'S

 

© 2021 by HJ²K Design Lab.

 

DISCLAIMER: This is a student project based at Nottingham Trent University. All content is part of an undergraduate project to create an imaginary business in 2021, and is entirely fictitious. All use of material from other sources is fully acknowledged, and no part of this site is intended as the basis for a real company or for the offer of any professional services.

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